What is E-mail Marketing?
E-mail is an effective marketing channel that uses e-mail to promote your company's products and services. It belongs to the category of digital marketing as well as direct marketing.Integrating it into your advertising automation efforts could help inform your clients about your current products or promotions. Additionally, it may be important to your marketing plan if you use lead technology, brand awareness, relationship-building, or certain kinds of promotional emails to keep customers interested in making purchases.